May, 2014

Awkward marriage or golden opportunity? by David Stalker, CEO, ukactive

Yesterday, Cola-Cola Great Britain announced a national physical activity programme called Coca-Cola Zero ParkLives. At its heart, the programme is made up of a programme of free, fun activities in parks across the UK, delivered in partnership with local authorities. When our development director said we had the opportunity to work with Coke on a [...]

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